A response Essay Example | Topics and Well Written Essays - 500 words

A response - Essay Example According to Braun, Justin possessed innate superman’s powers. This is because he could sing, dance and play instruments flawlessly. (Widdicombe 1). As Beibers’ manager, he was able to re-live his childhood dream of becoming a different kind of a superhero (Widdicombe 1) . It is imperative to note that he took his time to study the careers of influential people such as David Geffen who at one point worked in William Morris mailrooms but become a co-founder of the Dream Works. Marketing in this context is the strategies to gain and maintain publicity, fame and success as realized by Beiber and his manager. Their success shows how good marketing can turn over the outcomes of a project. Anything that Justin touches receives a ‘Midas’ touch because it is received positively by the public. In essence, there is nothing negative about Beiber in the context of this industry. Braun has received widespread recognition since the time when he discovered Justin Beiber on YouTube (Widdicombe 1) through his efforts; he made the first successful YouTube superstar (Widdicombe 1). His online influence and off-line marketability are flawlessly entangled. His YouTube channel has close to three billion views, while on Twitter, he acquires a new follower each second. One tweet from Justin can drive his supporters into performing stunning feats (Widdicombe 1). This shows how strong marketing skills can influence the celebrity status of an artist. Beibers position has realized remarkable following that is capable of influencing the market trends of products such as perfumes or the awareness creation on major world issues. Today, his influence as a global brand eclipses his status as an artist. Nonetheless, he still was new songs that his fans are waiting for anxiously. Beibers unprecedented growth has also propelled Braun’s career as he has secured successful

Corporate Social Responsibility in the Tobacco Industry Essay

Corporate Social Responsibility in the Tobacco Industry - Essay Example This research will begin with the statement that the tobacco industry has consistently increased its corporate social responsibility presence in the society as a public relations exercise. This is with the intention of negating the ills of its operations on the society. Nevertheless, regardless of its efforts, smoking continues to cause death, deforestation, child labor and environmental degradation at a level that should be stopped by all means possible. The tobacco industry has capitalized on the health, social, economic and environmental problems its causes as a business opportunity to promote its image without sincerely addressing the problems CSR is supposed to tackle. Therefore, the industry’s CSRP is not ethical and defeat the key essence of CSR principles in the business world. The corporate social responsibility attempts by the British American Tobacco Malaysia, which involved assistance to tobacco farmers, charitable donations, scholarships grants, and anti-smuggling enforcement, succeeded in improving the company’s image in the public and negating criticism directed at its activities. The continued uncensored operations would lead to more public health and environmental problems for the world. Tobacco farming worldwide directly causes environmental degradation through soil depletion and erosion, and water table pollution. In developing countries, child laborers exposed to harmful pesticides and nicotine poisoning characterize tobacco farming. This is unethical and unacceptable. There are serious concerns for environmental sustainability as tobacco farming causes around 4 % of the world’s annual global deforestation and the company has no effective measures of dealing with these problems. Transnational tobacco companies CSR initiatives are deceptive and seek to increase smoking and tobacco farming, which Increases their profits. In my view, the transnational tobacco companies have violated various global business standards in thei r persistent effort to defeat the various strategies and regulations aimed at controlling the tobacco industry. The world health organization advances most of these schemes.